News Reel & Blog

Written by James Cheetham on 26th March 2014

As the number of young cinema visitors begins to decrease, should we be blaming the cinemas and their high prices or the sudden surge of VOD services?

Figures at 2014’s Cinemacon reported that the age group of 18-24’s dropped rather dramatically by 21% in 2013, with the age group of 12-17’s falling by 15%.

But as youth audiences continue to embrace the ever available technology offerings from mobile devices to streaming services such as Amazon Price and Netflix, rather than fixate on the declining figures at cinemas, maybe distributors should further target new and developing ways of how we view the latest films and combine both cinema and digital technology.

Most recently the kickstarter funded film Veronica Mars launched in cinemas while simultaneously becoming available via the itunes store. And at a price tag of approximately £13 via itunes, which is only a tad more than a cinema ticket at the local theatre (at least in London anyway!) this option could be pushed further for mainstream releases.

As Chris Dodd, Head of Motion Picture Association of America said this week at Cinemacon, “The reality is that technology without content is just technology.”

What are your thoughts? Do you cherish the cinema experience and the big screen or are you happy to pay a few extra £s and have the film downloaded to your ipad instantly and remain in your film library?

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Written by James Cheetham on 26th March 2014

With the speed that social media continues to evolve at, brands are continually being offered new advertising platforms, with the relationship between social networks and mobiles remaining strong.

As an expert in the field, Chris Baillie reported that “mobile video made up over 50% of mobile traffic in 2012” and the constant rise in social media means mobile video content constantly has an easily accessible springboard to reach consumers.

Two recent updates have been the additions of Vine and Video for Instagram, both which offer the user the ability to record a few seconds worth of content. EBuzzing has now opened up the platforms to allow advertisers to share their video content on these platforms which brings with it another new dimension to mobile advertising. Mobile advertising is a vital marketing tool not to be dismissed, allowing brands to easily reach their audience with so much power lying in that all important Share button.

However, Chris Baillie pointed out that Mobile advertising is still not being used to its full potential going on to say “whilst social media has played a significant part in the growth of mobile video advertising, many mobile video ads thus far have largely been repurposed from online or TV channels with little consideration for the huge potential now offered by smartphones and tablets themselves.”

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