News Reel & Blog

Written by James Cheetham on 3rd March 2015

                                                              

Heralding in the New Year, Motionographer recently posted their 6 Motion Design Industry Predictions for 2015, one of which highlighted the flood of work the arrival of Virtual Reality (VR) and VR platforms such as Magic Leap and Oculus Rift will bring in.

For those not in the know, apparently 2015 is the year the major VR players will start to showcase their VR gear and projects, which will allow you to have the virtual worlds of Games and Films to be projected around you.

The general consensus when it comes to VR, is that the user will be required to wear head gear featuring 360 tracking (please try your best to put aside Total Recall memories) with some gaming and short film projects already completed and others in production.

Oculus Rift, an independent company who seem to be taking the lead in the VR race, have been going full steam ahead. They raised $2.4 million for the development of Oculus Rift with help from Facebook who agreed to buy them back in March 2014.

                                                               

The other team in the VR game is Magic Leap, this time backed by tech head honcho Google, who made a solid investment of $542 million in Magic Leap. Let’s just put those comments about Google Glasses to one side for now...

Magic Leap are in the process of creating a VR platform that will do anyway with the headgear and instead project the virtual world around you, or as aptly put by Motionographer: “Magic Leap appears to take an opposite approach (to Oculus), promising to convincingly integrate objects into the real world, probably by projecting light directly onto the user’s retina with some not-yet-revealed, mind-blowing technology.” All sounds a bit too Sci-Fi at this point…

Samsung and Sony have also thrown flags in; Sony have already created a headset for their PS4 called Morpheus (which has been in production since 2010,) although this has not hit the market yet, and Samsung recently rushed their VR Gear onto the market. While it’s still in beta stage, it links with the Samsung Note and has a number of games out already. (You can find a review of the Gear VR from TechRadarhere.) 

                                                                                                          

Recent VR projects have included both games and short films. Oculus’s in-house production studio, Oculus Story Studio, released their first short film called LOST which was premiered at Sundance this year, and well known London based Production company Framestore created a Game of Thrones VR experience entitled Ascend the Wall for SXSW.

While VR is clearly a new area of design currently trying to find it’s legs, the ultimate question is; is there a place in a normal consumer market for it? Issues such as motion sickness and product price will have a huge part to play in answering this and 2015 will be the year that we start finding out.

But the exciting prospect is the new work this will open for the Motion Design industry. 2015 will be the year that genuine interest in VR platforms will start to catch on and hopefully this flood of new work that Motionographer have predicted will start to rush.

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