News Reel & Blog

Written by Jack Hopkins on 21st June 2018

We’re pleased to be featuring Audrey Cairo in this week’s blog. Audrey was a Senior Consultant at Searchlight for a number of years before training as a Career Coach. She now works with a broad range of people helping them identify out what they want from their careers -  and from life in general.  

She’s a real people person, and became a certified coach in 2016, offering support in both personal and professional development.  One of the main aspects of career coaching that Audrey focuses on is the exploration of what someone actually wants from their job. It’s important to find an equilibrium between careers and lives, and she collaborates with the client to tackle this conundrum by delving in to how people personally feel about employment and how this mindset could be improved.

By offering a confidential space, Audrey works with her clients to explore, dream and discover. From here, both parties collaborate to create an action plan that establishes their personal self-worth and motivation within a working environment. She utilizes the importance of a positive mind-set and how self-awareness is key to progression within personal and professional development. One thing that Audrey encourages in her sessions is the element of choice. Knowing everything is your choice can really help you control the direction you would like to take.

Audrey has also been keeping busy with her private clients. She free-lances as a Life Coach for Spark Inside, facilitating workshops in prisons for young males aged 15 to 25 who want to create a crime-free future. She’s also a huge advocate of changing the perception of mental health, working as a Sanctus Coach within a variety of companies & start ups, creating a safe space for people to talk about mental health within the workplace.

Her roots as a consultant haven’t completely left her either! Audrey can be frequently seen at schemes such as RTS Futures, offering advice to aspiring creatives as they attempt to plan their career routes and build their CVs.

You can find out more about Coaching with Audrey Cairo and how to contact her by going to our website.

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Written by Jack Hopkins on 14th June 2018

It’s finally here - the greatest show on earth. The World Cup continues to be an incredible spectacle; full of surprises, upsets and moments of pure madness. On the day of the first match between the hosts Russia and Saudi Arabia, we’re going to look at the viewing figures behind the cup and the value of advertising during the tournament.

From the stats, it’s easy to see why the World Cup makes such an impact. The 2014 FIFA World Cup reached a total of 3.2 billion viewers across the entire tournament, with one billion people across the world watching the final. In Britain, more than 20 million viewers tuned into the match between Germany and Argentina which was which was simulcast on BBC One and ITV. The broadcasting honours are split between BBC and ITV again this year, with 4 games being aired on one day. Meaning that you will be able to watch over 10 hours of football on the 16th June. 

There’s already been some exceptional campaigns, namely the one that focuses on Andrea Pirlo and the fact that Italy didn’t qualify. In the advert, McDelivery and Uber Eats aid the world cup winner in his quest to find a team to support at this year’s tournament. China are another team that haven’t qualified but Chinese brands will account for more than a third of the estimated $2.4 billion in worldwide advertising spending, showing how significant the tournament is across the globe.

The FA and ITV tested new technology  that enabled regional advertisers to virtually augment themselves over existing in-stadium perimeter ads during match broadcasts. During the England v Costa Rica warm-up game, the perimeter ads at the stadium were UK-specific. However, during the broadcast, Virtual Replacement Technology delivered new augmented regional ads on a feed going to the Americas and on another being fed to Asia, Australasia and parts of Europe.

The World Cup fever has truly hit, with video game add-ons, sticker books and in some cases, channels completely changing their programming for the event. The History channel adapted its programming for two weeks in this year’s run-up, showcasing historical documentaries, interviews and more, proving to be the channel’s biggest-ever programming initiative.

We hope you’re looking forward to it as much as we are, even if you didn’t get who you wanted in the sweepstake.

COME ON ENGLAND!

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Written by Jack Hopkins on 7th June 2018

Twickenham Studios, one of Britain’s most prestigious film studios has made film history with a impressive move up North! It’s to open an arm in Merseyside’s Littlewoods Building, as Liverpool pushes to become the centre point of British cinema.

The studios have struck a ground-breaking deal to take 8,000 square metres within the building, which is currently under a £50 million refurbishment.

Twickenham Studios is one of Britain's oldest film studios and was the biggest of its kind when it opened its doors in 1913. Since then, the studios have contributed towards a hugely impressive collective of titles. Namely, McMafia, Black Mirror, All The Money in the World, The Italian Job and Baby Driver. They were also involved with the first two Beatles films, A Hard Day's Night and Help! Establishing it a staple of the British film industry.

Maria Walker, the CEO of Twickenham Studios states that “this is a major milestone in our history. When we saw the vision for Littlewoods, we knew we had to be a part of what will be an incredibly special place.” The Littlewoods building has been very versatile over the years, facilitating the manufacture of materials for WW2, and now playing a massive part in the future of British cinema. She continues by explaining how "Liverpool's architecture, accessibility and can-do attitude sees film-makers return to the city time and time again. With the added benefit of our studios, they'll have access to gold-standard interior facilities right on the doorstep of unique exterior locations.”

This is an amazing move for British cinema and its future within a Hollywood orientated world. This new Northern outpost will provide a much needed boost to British cinema, as it looks to build on the amazing creativity of the city of Liverpool, which saw over 1,359 days of filming across 289 projects last year.

Congratulations again to Twickenham Studios for achieving this amazing partnership, which will continue to fuel our much-loved film industry!

 

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